How to expand your business from the sale of tires: mini-research is carried out on specialized forums. Business plan for an automotive goods store Creation of a business from the sale of gum
- About the tire business
- Step-by-step plan for opening a tire store
- How much does Vlasnik pay for the store?
- Purchase of ownership
- Preparation of documents
- KVED is a fitting system
The business of selling tires will continue to be relevant as long as millions of cars roam our roads. Regardless of the growing number of cars and auto tire manufacturers, entering the tire business is not becoming easy for new drivers. The reason is the great competition in the market, the large number of hedgerows, and the constant dumping of prices. In essence, the new businessman here has two options: either invest millions in the creation of a great store with a great assortment (so as to stand out among competitors), or open a small service (tire fitting) and, on this basis, a small trade il. Both options have the right to live, although the other one attracts much less financial costs for the return, and apparently looks like the least risky right.
About the tire business
The tire business is far from being the same, if only 10-15 years ago. According to evidence from businessmen, today an increasing number of car tire owners are willing to buy tires in online stores. Especially in great cities and megacities. This is incredibly, very crowded with real retail stores. Therefore, in order to cope with growing competition in the minds, it is also necessary to transfer your business online, create an online store (which costs 60 thousand rubles).
Although online, not everything is so sweet. Other gravitational markets also see the benefit of the Internet, and online tire stores with leather products are becoming more important. However, the one on the right is to create an online store, so you can become a web programmer. The other one on the right is to unscrew it and push it into the other side of the eye. Advertising in Yandex Direct - the road is satisfied, even if it is enough effective zasib From obtaining buyers. For example, 100 transitions to your website via Yandex Direct will cost you 1500 - 2000 rubles.
How many pennies does it take to run a store selling tires?
As if it weren’t there, investments in running a tire store can amount to millions of rubles. I look at those that will be rented. The main feature of the product is the selection of tires assortment. Here, it’s a shame not to have mercy on the purchase of cobs, so as not to overstock the warehouses with non-tradable items. However, there is no truth - it is better to be happy with the proven results of the market, to study the market and drink as much as possible. For example, the largest running tire sizes for foreign cars are: 175/70 13, 175/65 14, 185/70 14, 195/60 15, 195/65 15, 205/65 15, 205/55 brand 16. (Toyota Prado, Volkswagen Touareg, etc.) with a great drink show dimensions: 225/65 17, 255/55 18, 265/65 17.
Some problems can arise from the sound of the original tires. The ideal option, if you find one, is to immediately check with the company for the tires they sell in your locality or region (or find good people there). This way, you can thoroughly study the market for passenger tires, so that in the future you can significantly increase your chances of successfully driving in this area.
Evidenced entrepreneurs confirm that those stores that, in addition to trade, develop another service, have a greater chance of success. A good tire service that also sells tires will never get rotten. Tire fitters can gain more and easier clients in a richer and easier way, especially during the period of the current “overheating of gum.” It’s easier to buy tires from a tire shop and immediately replace the old tires with new ones. Before that, tire shops sell live gum and make a pittance from this filthy thing. That's why we go to tire fitting, and then to the trade department for selling tires to be richly cheap, reliable and reliable.
On the “Kolesa.ru” forum, a correspondent under the nickname “nbv” published a very useful material under the title “The tire business has come to an end.” We believe that today in the tire business there are fewer businessmen making serious money. In order to stay ahead of their competitors, these great drivers greatly reduce prices by selling tires without a partner. As a result, they do not earn money themselves and do not allow others to earn money.
Pardon of cob entrepreneurs
The suppression of most of the market's inhabitants is the pursuit of sales obligations. A wise manufacturer gives all sorts of bonuses to wholesalers, so they accumulate thousands of lots of tires, fill up warehouses and never know how to sell them all out. The result is that tires are sold at a ridiculous mark-up of 5-10%, instead of the required 30-hundredth mark-up. During the season, such a company does not earn anything, its workers quit, the company cannot develop its inventory, purchase new equipment, etc. The moral here is that you should not try to sell more, rather than sell less, or at a higher price. And in order to sell more tires, you need more managers, more warehouse space, more spending on logistics, etc.
The life history of an online store of tires and rims from the early days: production volume, river budget, client capacity and other figures for the company’s turnover.
In the spring of 2014, Pavlo Yemelyanov, director of the tire fitting “Protector”, returned to our studio with a proposal to create a website for them selling tires and rims.
Tire service roztashovuvuvsya in the arc good place, in the center of the place, with easy access, and no congestion, which is very rare for our place.
development of tire service “24shina.rf”
Pavlo Rozpov plans to start selling tires separately. It is not yet planned to have its own stock of tires, tires are purchased for the client from the warehouses of postal customers (there is also an emphasis on searching for rare tire models and sales of 1 piece). Krasnoyarsk has six main tire suppliers, which supply tires to almost all stores in the city.
At the time of launching the site in Krasnoyarsk, there were already 41 online tire stores operating. Therefore, we needed to do our best so as not to lose the 42nd.
Online store operation scheme:
- Sales will be organized through the online store.
- After completing the order, the client must pay for the purchase on the website or in the office (at the tire shop).
- After payment, Pavlo buys the required tires from customers and transfers them to the client at the product center and delivers them to the client’s address. (Basically, clients pick up goods from the shopping center, where they can immediately recharge with a discount of up to 25%, which saves money from most drop-offs. This means getting clients and before tire fitting).
The first thing you need to do is create a website.
To create the site, we looked at two options:
- Creation of an exclusive store - 250 - 400 thousand. rubles
- Variation of the template – from 31 to 78 thousand. rubles
They were stuck on templates, so the boys couldn’t afford to pay 250 - 400 thousand rubles for a website at that time, and there was no sense in it.
We found a wonderful template for the Bitrix engine: a template for the online store of tires and wheels "Asporo". This was the most perfect template at that time. You can read about all the features of the template.
The advantage of this template is that it also has a mobile version, which is especially relevant today. For our statistics of 16.8%, you should go to the site from mobile phones and tablets. You can go to the site from mobile devices not only to buy a product, but also in an emergency if you need wheel repair (puncture or cut).
Koshtoris:
*the latest list of works and their products for the period from the 1st quarter of 2014 to the 1st of May 2015, including expenses for transferring and advertising to the site
