What to sell at the mall. Organization of an island near the shopping center: how to start your business

21.05.2022

At the heads of the unsatisfied office workers (the stench of the main representatives of the shopping centers) there is a spalah star "I want my business." Calling everything is simple - the order is formulated as "I will open one small point for the cob", and then yachts, a blaky shore with palm trees, fresh crabs rush by in front of our eyes. In this kaleidoscope, mrіy іnodi zatrimuyuyutsya different kinds of empty food like "why do you wear pennies?":

Deyakі (approximately one of a hundred - zahoplenyh ideєyu) virishyuyu stribnut in tsey vir. The most common way to buy is from a regular store. I’ll take a look at the food for the purchase of a working business later, but for now, let’s get in touch with the Ostrіv format store (sorry - the tray). The area of such a Klondike, no matter how you guess, is surrounded by the size of the rent. Mostly 5-10 square meters. Later, we want to say "Ostrіv" (this term is sweet-sounding for the tray - marveling at the sight of the wiggle at the girl, it's not enough to say - "I have a store near the shopping center, a small one - island" - shorter, lower "I trim the tray").

1. For the cob - what to trade. The area has a lot of shopping centers, wholesale markets, online stores. "Idea" is like a diamond, you need to know. If you know the real USP (unique trade proposition), then the guarantee of success is already there. Chi is not 100%, but let's say close to thirty. The peculiarity of the distribution is such that you can still sell mink coats at a lower price than the market - there will be no sales at once. I won't be for a long time. 1) do not know about you; 2) tі, who knows, be afraid to bathe "why is it so cheap"; 3) those who want to buy - will take pennies (this winter in the old income, and then I'll buy) thinly to the limit. The hysterical "SALE" that "80% discount" on the windows will not help much - at the same time, it's less likely to be used for brandy. A good USP can be based on Maslow's pyramid of needs (the world has grown: a house, an apartment, clothes, medicines, illuminating services, even to souvenirs, easels, violins and drums of Stradivari).

As an option - go to the USA or to China (or rather Guangzhou) and go, marvel, choose. In addition, there are serious investments - from the sum of 2-3 million rubles, so you are ready to freeze it for a long time (delivery 2-4 months, sometimes more).

Bad luck? Well, we want to try it once - to sting palm trees from the world at the back of the host leaves. Otzhe - pererahuyemo options "what to trade":
1.1. Shukaєmo it's new in China, it's brought, it's coming. Vymagaє contribution, plus terms and conditions for organization.
1.2. We roam the Internet in searches of cool wholesale Moscow firms, marveling at the assortment, blukaєmo at the shopping center (shopping center), again, marveling at the assortment of wholesalers. We choose. Uniqueness, understanding, life.
1.3. We buy ready-made business. It's real, but there are two options a) you can buy a working topic expensive b) you can buy cheaper those that are still going to be ruined for you. Value the business as a turnover for 4-6 months (understandably, adjusted for profitability) for a point that works out to be a small plus. So, the store should have 200,000 in turnover for a month costing 800,000 rubles -1,200,000 rubles, including the fee, commodity surplus (please use it for purchase prices), agree on a lease. Whatever is cheaper - a drive for re-checking, more expensive - is also not suitable. Zagalom, as if speaking more, the topic is coherent - it will be looked at more closely.
1.4. franchise. Vymagaє deposit, ale mi vіrazu otrimuєmo a) brand, mostly vіdomiy; b) a single postal worker; c) I will help in the organization. Previously, the franchise was a utopia, at the same time it was a lot of cіkavih. I myself joke about it on www.beboss.ru There, for example, є Sunlight is a good topic.

2. We were appointed for the goods, we knew what was appropriate. Now it’s okay, it’s necessary to work independently in the decision at point 1.

2.1. lease. You stand at the shopping center at 10 square meters. Tobto. s vitrate you have - at least 4.500 rubles. x 10 \u003d 45,000 rubles. rent for a month. Ale, rates of 4500 have not been possible for a long time, it's fantastic, so focus on 65,000 rubles. In such places, like Mega, and in the top of the top shopping centers - rent for the "Islands" warehouses 10,000 rubles. per meter, tobto. your sum is 100,000 rubles.

2.2. Sellers Robots have not yet been blamed (that one will be costly, sing-song, they will be expensive), and slavery has been fenced off (sorry). Tobto. Asking and hiring sellers is an objective reality and necessity. Your point is 30 working shifts per month for 12 years (from 10:00 to 22:00). Mean two sellers minimum. How much do you pay? Well, I don’t know how, orient yourself at 1,000 rubles per change. Tse shonaimshe. I say bi for 1.200 rubles. At once, 36,000 rubles go to the colo. for an addendum to the rent - tse without taxes. Previously, sellers used to be like ІП - but from 2013, taxes on them were seriously growing. From taxes you will have - taxes from FOP, UTII or % of taxes on turnover. 20.000-25.000 for a month lay boldly.

2.3. Office and warehouse. The commodity is powerfully sold. More than that - good goods are sold quickly, filthy goods are not sold in a flash.

For a long time, like life itself, the Pareto rule is right. Your 100 or 1000 product names will not be sold all at once - shvidko pіde most popular і cіkave, reshta hang and prodavі vpadut. It is also necessary to plan ahead for renewal / support of commodity stocks. Where do you save wealth? It was understood that, before the arrival, they are recognized as goods - crafts of sawmills - one thing, jewelry - another. The postal workers bring the goods, it is necessary to purchase, rozdniti, rozdrukuvat tsіnnik. So either a warehouse (which is more common), or just an office (which is more common). You can zvichayno and at home - ale tse so sobі variant.

2.4. Cloud system. Promoting the goods to the postal worker is an intimate and hvilyuyuchiy process. Say "drop in to the store and bring it to you when you're on sale," a reception option, but unrealistic. Especially, as a post-chief in Moscow. Tobto. you need a) a computer, b) a program (Excel is not needed here, you need to receive goods, write off sales, control surpluses). The best option, ozumіlo, 1C 7.7. You can і 8.0, yakscho pennies є - ale їх і so it went already. So let's add a laptop (10,000 rubles) І 1C (15,000 rubles). Vzagali shorter than 1C TIS 7.7. + URIB (Database Distribution Management) – but still very close to development prospects. Immediately, we set up a printer for other bills and invoices, and Internet access - for work (they took the office).

2.5. Yurosoba with rozrahunkov rachunk (Shvidshe for all TOV), tse 15.000 rubles. Immediately discuss with the bank the installation of a payment terminal - at a time 50% of purchases from cards. Moreover, the cards allow you to draw money without money, and the axis of money at ATMs is drawn together, tobto. The strategy of defending at the terminal at the sight of "go and buy and buy" does not work. SKB Bank Vimagaє 25,000 rubles. for the installation of the terminal - having laughed, we went to Bank24ru and took the terminal from the gifts to the rose rahunka. Also, without cost, putting terminals in MDM bank and Oschadbank.

2.6. Outsourcing bookkeeping. To know someone you know - to know an accountant - for everyone, and as long as your turnover is small, 5.000 rubles. for a month as a whole.

Phew...tired. We have lost our choice of place (I don’t know that it’s a priority - there are impersonal nuances. The place is important, but not the first in that plan, that all the best places - stink is not for you, it’s obviously not the head of the trade center, but choose the leader what, so scho is not scary). Dali inventory and assortment; contract of rent, choice of purchase of possession (from the design of the project naturally).

Ale, everything is in the offensive release "Torgіvelna point for Dummies" :)))

UPD. As the theme of the work and the rozdribnyh points of the cicava - write - look, what is called, in the middle. So reach out to friends and leave comments to identify your interest in those.

As long as there is no interest, well, figs with him - there will be interest - the topic will be turned.

Total in the category: 32 types, investments: in the amount of 165,000 and up to 9,000,000 rubles. It's easy to finish everything - open your business at the trade and development center! Even more crowded in one place of impersonal shops, cafes, cinemas, zones for allowing a wide audience to trade and entertainment centers, where you can spend all weekends with your family.

Maizhe is an important indicator of the number of sales.

How to open a store near the shopping center: detailed plan

The more commodity and the customer, the more the payoff and the greater the profit. How to secure guarantees for future rescuers? It's easy to finish everything - open your business at the trade and development center! Even more crowded in one place of impersonal shops, cafes, cinemas, zones for allowing a wide audience to trade and entertainment centers, where you can spend all weekends with your family.

What can you organize yourself there, de vzhe everything, nachebto, є? Not seeming already about the row of doors to the store, you can look at such options as a vending cafe near the foyer or transitions, accommodation of attractions near the children's play area, an express manicure salon and a lot of other options.

Business benefits at the shopping center

Crimea has already been assigned a wealth of people, as it is without a doubt the most important rice for placing its project in the mall, we can talk about such pluses, like:

centralization of nadanny of communal and security services, about yakі dbaє landlord (tobto the center itself);
the possibility of renting an area, not obmezhenі for rozmіrom vіd 1-2 m2;
po'yakshennya rizikіv iznizhennya pributka zalezhno vіd pogodnih minds and seasonality;
a positive impact on the business of impulse purchases from the side of the trade and development zone.

The presence near the shopping center of the territory of the dozville, such as ice kovzanki, cinemas, art cafes, small stages, children's attractions, relaxation salons, trims the middle of the center and ensures their contact with the trade zone. Tsya vzaєmodіya є vidnoyu for all: buyers tsіkavo spend an hour there, de all є; stores in the vlashtouє postіyny potіk kієntіv and just tsіkavih, like they become clients forever; well, and the rozvazhalnaya infrastructure plays into the hands of the families.

If you talk about shortfalls, then it’s not enough for them: to achieve high rental rates and the abundance of human traffic in view of the image and prosperity of the trade and development center.

Ideas

Plani

Instructions

Franchises

Articles

Dovidnik

Ownership

The idea of a shopping island is a good idea for a small business. Cost-effective form of retail, which does not require high starting deposits. One of the lesser risky options is a job with a franchise.

In search of an economical, but convenient, and functional space for the sale of a lot of enterprises, they gain respect for the island near the shopping center. Such an interest is a lot of reason: even if there are not enough funds to open a store in an open area, then it’s possible to open a business without significant start-up investments - installing a light modular design in the central part of the hall, near the gallery, which opens the way to the shopping center, there, there, However, practice shows that this type of retail trade may have its own peculiarities, as a way to protect those who think about it.

Pluses and minuses of islands

Like any business, trading islands may have their own advantages and shortcomings, about the future rulers of the future, they are guilty but informed in advance.

Pros:

Compactness (on average 2 to 15 sq. m), which allows you not to overpay for rent
The possibility of realizing a wide range of food and non-food products and services. The axis is less than deyakі of them: freezing, malting, gadgets, perfumery and cosmetics, express manicure (nail bar), accessories, cava, wardrobe, repair of year-olds, express payments, pawnshop, jewelry stores, etc.
Zruchno roztashuvannya at the "passing" places of supermarkets
Ease of folding and dismantling, mobility (due to the presence of the wheel base)

Cons:

Vіdsutnіst vіdsutnіst vіdіvіshі vіshіshchen, primіryuval'nyh (svuzhuє assortment varіv_v for sale)
Exchange of showroom space (in case of appointments, I will drink on the products of wine in excess of unclaimed positions)
Zhorstkі standards for the appearance of trade structures, yakі often enter the landlord.

To minimize risks and unscheduled investments in the event of trading on the islands, it is necessary to carefully consider the order, analyze the throughput of the selected point and the visibility of the target audience for your type of goods and services.

Choose a city

See the business at the shopping center

From one side, allowing future renters to look ahead of time at the best place for seeing the vlasnoy "point", from the other side - because of the need to protect the interests of the renter, which often hangs out to the masters of the island at the end of the pratsjuvati

An important criterion for choosing the location of a trading island is the indicator of traffic (div. fig. 1)

Fig.1 TOP-10 of the most "passing" months in Russia

Ale bude pardon robiti vibir, keruyuchis less popular shopping center. It was noted that in the "passing" supermarkets of the most successful island, that they represent various brandies with full names: firm brands of the year, freezer, cosmetics, jewelry products. In order to know about them, let’s not get the original, but “not nabridly” virobnik, at the entrance of the shopping center, a “baner blind” is started. It’s easy to slip into it without special marketing tricks, like adding additional stains.

Moreover, the “serious” landlord, then more in the new minds. For example, the Arena shopping and entertainment center (Voronezh metro station) made sure that the islands did not exceed the height of 160 cm;

Representatives of the centers with "famous names" often miss, if necessary, a booklet from a retailer with a report description of the trading island and a faceless image in the interior of the hall. Tse dodatkova vitrata: the design bureau estimates similar design 60-70 yew. ruble

To this very fact, it is necessary to make the entrepreneurs “start up” in less pathetic and great trade enterprises, with whom they collect space with great traffic, and with a minimum set of lesser minds of the renter. Ce allow to show the maximum fantasії at embellishment vіtrini, presentation of the goods too. You will compete with other kiosks mainly for the originality of the idea and visual presentation of your product.

What product to choose?

One of the first for the future retailer is food: what to sell in the trading floor on the islands? What do you need to know about: the actual products of non-food products? Who do you want to bet on: the public, focused on shirvzhitok, or a powerful purchase of an exclusive?

Journal “Practice of trade. Trade Ownership” in 2014 published a forecast for the retail market until 2016 (div. Fig. 2)

Fig.2. How is retail trade developing in Russia?

As you can see, the markets for food and non-food products may not be affected by the dynamics: the economic hardships of the remaining fates are given signs. Let's take a look at successful projects from the TOP - 25 most profitable franchises of 2015 according to the version of forbes.ru.

Cocktails Tea Funny Point

The original food brand for pishohidnyh zones. Based on the preparation of the “bubble tea” cocktail, invented in Taiwan, which includes tea, milk, syrup and jelly-like bags from the middle juice.

Advantages:

trade island occupies a small part of the city - about 4 m²
royalties from rosemary 4 % from the hand of the worker to pay for another work
start-up capital (about 0.8 million rubles) can be withdrawn at Rosbank using the Successful Start program
the design of the shopping island and the distribution of distribution by the franchisor and the successful implementation of the great shopping and entertainment centers, which help to overcome the additional weather with the landlords.

Designer t-shirts

A lot of sights from the largest supermarkets have been remembered by the island's showcases for the Provokatsiya brand, where you can buy T-shirts with hooligan prints. The master of stores and the creator of the franchise, Asmik Gevorkyan, thinks that he has given the idea far away and “suggested” the buyer. The first store was opened near Kursk, and now it represents the brand's products at the great Moscow malls, another 91 points are the result of partnership with franchisees.

The value of cob deposits has been cleared- 0.55 million rubles.
Boot: 3.57 million rubles.

Autodevice for "stuck" buyers

Those who plan to open trade islands near trading floors draw ideas for business from successful projects. This is how you can help the business of Nizhny Novgorod entrepreneurs S. Seregina and M. Vakhrusheva. In 2009, stench companies began to sell car electronics: navigators, video recorders, radar detectors and accessories under the Avtodevays brand.

Today is one of the most profitable franchises, behind the version of Forbes. Variety of cob deposits - 0.9 million rubles, surplus - 2.1 million rubles. Proposition "Avtodevaysu" for the franchisee of the team, that the minimum lump-sum deposit is 39,000 rubles in total, and royalties are daily.

Summary: The main rule when choosing a product for sale at the format of the trading island is the orientation to the auditorium. For success, the idea is important, and the concept is correctly implemented, the window dressing is added, the shape of the running and slow positions, and the reading of the strategy of pushing. Usіm tsim vіdpovіdat franchising, yakі have already established themselves as a pributkovy business. Having speeded up with them, you can minimize the possible risks.

What to protect the opening hours of the trading island?

First, start your right, hurry with the fahivtsiv’s orders, as if to help you get rid of the unacceptable pardons:

When choosing a place for a rent, do not mix with the simplest solutions (“for acquaintance”, “closer to the house”, “largest store” then), rule a small “tender” for renters, having recognized your favor on the Internet. Better to choose from more propositions - less imovirnist to miss
Win the audience of the shopping center! There, where the public came to buy products and furniture, it is unlikely that they will drink gadgets
Don't be fooled that the business is going to work without your participation: I would like you to be able to control the hired sellers. Insurance factor an hour on the way to the store and back. For example, the vlasniks of the shopping island Madrobots at the shopping center MEGA Bila Dacha near Moscow cheered that it took them 4 years a day
Be more respectful with the choice of contractor from the island's contractor! Check out the comments about something new on the forums, take “live” recommendations, read the contract, project documentation ahead of time. You are responsible for the fact that the terms of delivery and the launch of the finished module will be visible and that the supplier does not waste your interest, so you note the design defect and ask him to fix it.
Do your due diligence before organizing your own, and take away the competitive business, which will bring you satisfaction and profit.

Questions and opinions on the topic

The material has not yet been given a meal, you have the ability to grow first

Pluses and minuses of islands

Like any business, trading islands may have their own advantages and shortcomings, about the future rulers of the future, they are guilty but informed in advance.