* In rozrakhunkah, the average data for Russia is analyzed

Investments:

Store area:

35-145 sq. m.

Profitability:

Term of totality:

How to open a children's clothing store and achieve success? It is our pleasure to share with Olga Kuznetsova, consultant for franchising, launch and development of retail business, member of the directors of the company RIKKI-TIKKI.

- Olga, tell us what your company does.

In 2002, together with my partners, I opened the RIKKI-TIKKI children's clothing store. This store was originally conceived as a new direction for the company, which was engaged in another business - the import and manufacture of tights. The store was my idea, in fact my child. The partners stopped supporting the old business, and I left the world that was turbulent and foolish for me. separate trade. And until the end of 2010, I was involved in the development and management of the first store, then several, and then the RIKKI-TIKKI group of companies.

I immediately started a project to organize an Internet project for entrepreneurs who are planning to open their own store, for those who already own stores, and also for those who are planning to buy a franchise.

The infection of RIKKI-TIKKI stores is one of the largest in Russia of children's clothes, with dozens of stores all over Russia. This group of companies, which is the exclusive distributor of branded children's brands from Poland and Canada, operates twelve stores and also opens stores under its own franchise.

- How easy was it for you to decide to become an entrepreneur? How did you come up with the idea of ​​starting your own business?

It seems to me that I have gone into business again. From the beginning, in the 90s, my husband and I started a buy and sell wholesale business, selling Italian tights. The man took charge of finances and security, but everything else was left for my part. Rashta - search for placement, organization of the process, sale, spivrobitniki, postalnik, advertising.

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200,000 rub. for a month, have a fun time!

Trend 2020 rock. Intellectual business in the sphere of development. Minimum investment. Required additional insurance and payments. Getting started turnkey.

That’s when I realized what a valuable and rewarding process it is to start a business, its development and its introduction to the market. Then there was a commercial business, and in 2002 a division sprang up, on which we focused the rest of the time.

At that time there was no stability, so I did not suffer from any particular fear of instability. Then there was no way to select the required information, what to learn, cancel the consultation, find out the qualifications of the personnel. Those criminal penalties were even higher.

– How long did it take to implement the idea?

If I decided to open a store, I immediately began to joke with us directly. At that time I had a wide range of supplies - I asked friends and acquaintances - what stores and goods they did not have. In this manner I revealed a lot of things. One of them was a child's clothing.

And here at the exhibition I met a Polish company - a manufacturer of children's clothing under the Coccodrillo brand. I was honored both by their clothes and by the representatives of the company themselves.

An additional argument for her guilt was the fact that we already had limited business and friendly contacts with Polish entrepreneurs and I had been to Poland more than once. I also had an eight-fold son, for whom I could never find an outfit that I knew better. Before speaking, this is the reason cited by most authorities for doing business with children directly.

The first store was immediately conceived as a pilot. I wanted to check the trademark myself. Coccodrillo is currently in the top five most popular brands of children's clothing in Russia, but I was not surprised that the style of matime, which was unprecedented for that time, would appear. That's why the store was sold to the fullest extent.

Ready ideas for your business

This is not a general store, but a small pavilion of 15 square meters. at the Moscow market Owl. I rented an area, bought the simplest commercial property, completed all the documents and opened the door. It took almost a month to do everything. The test was in the distance. The clothes were suitable and sold well.

- How did you develop the idea until its final implementation?

Before the first help came to the store, I was preparing to stay for a long time. I started getting ready earlier, and then decided to open the test point. I approached this seriously, because I was about to open not just a store, but a separate business.

With marketing preparation in mind, I naturally started researching. Conducted an office and field investigation of the Moscow market for the sale of children's clothing, and especially children's clothing. As a result, I rejected structured information to suit the market, its trends and conditions. Thus, I realized that my idea of ​​a children’s clothing store in the middle price range has potential for development.

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Then I started toying with an idea for a store. We conducted a small investigation and internment (about 150 people). The testing was carried out by MDU students and current marketers good schools, baby cages on expensive critical markets. The purpose of the research was to confirm a number of hypotheses and gather the thoughts of potential buyers, and also:

For a store that plans to sell in the middle price niche, it is called “foreign”.

Main needs: safety, stability, environmental friendliness. Safety was interpreted very broadly: from a child-safe store to a child-safe clothing.

With the results of all this research in my hands, I guessed the name of the upcoming store and was able to find it technical department designer to design the logo and image of the sales area. Then, having already checked in with what Coccodrillo deserved to be the buyers, I began to look for a location for the store.

They immediately realized that it was possible to open a store in this way only in those hours when there was a shortage of proposals and there was practically no competition. I have made a lot of statements about the assortment matrix, turnover, return and conversion. I didn’t know how to correctly evaluate the place that the sellers might work. Thank God that I decided to hire a proven administrator who would handle the process and work with the sellers. And also suggested a little bit of assortment management.

Nina, this method of revelation is a great rizik. At this time, I was tempted to quickly close my first store through a decision at the choice of location. And only other store actually became successful, starting the development of the border.

What you need to earn to open a store:

Get started with the basics of the retail business. The business model is radically changing in different ways, both in wholesale sales and in other types of sales. The divisions have many peculiarities, the ignorance of which is critical for the survival of the business. Through ignorance of the laws of the separate business, I am learning so much again in closed stores close up at the first rivers.

The offensive stage is the search for ideas, positioning. If, for example, you want to open a children's clothing store, that's not an idea yet. Not directly. The idea is what you are selling to. The most important problem is that it will happen for certain buyers. How does your store stand out from others that have a “trick”. Why should buyers come to buy for you, and not in others, locally, cheaper, etc. What place do you want to occupy in the minds of your customers? This is not an easy process that requires a lot of work, but is really necessary for the success of the store.

The offensive stage is the development of the format. Once a good idea has been created, the format will be easy for the store to implement. Format – size, assortment, type of service, design of the sales area, principles of location, how to choose a place for the store.

And then search and choose postalniks, shopping area, project of a trading floor, trading area.

After these stages, you can already earn more or less real money business plan with a specified financial part.

At the same time, all nutrition is legal. Open a company and register an IP, register with the bank. If the premises are located outside, and not in the shopping center, documentation from the fire authorities and the SES is permitted.

Repair and ownership of the store.

Development of business processes, regulations, cloud systems, security systems. Here you can quickly get started with standard documents. Then the robots adapt the process to their needs.

Think over the methods and methods of selling to the store. Come in from receiving buyers.

Hire staff, purchase and deliver goods. I'm on good terms.

Some of these steps can be completed in parallel, but not sequentially. If you don’t waste time and energy, then by going through all the steps correctly, you can start a healthy and successful business.

– What problems did you encounter at the early stages of doing business?

Outside ignorance of the subject gave rise to great quantity pardon. There were pennies wasted, there were no rules or laws.

Based on your estimates, what is the minimum amount for which this business can be launched today? Name the main statistics of the video data.

What we are talking about is the investment in a franchise store of our company - depending on the format of the store, the allocation will be from 1 to 2.5 million rubles. As we speak about the independent concept, there is also a great difference - to lie in the size, price level, I think about 1 million to... Here the boundaries are indicated by the imagination of the ruler. How to understand the possible term of giving and that not all rulers will know.

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Expenditures on running a store are divided into two parts – investments and working capital. Investments – expenses for repairs and ownership of retail space, organizational expenses. Working capital – I’ll buy a lot of goods.

The main warehouse of vitrats is the same as their size. Shop 35-45 sq.

Statta vitrat	sum, rub.
Deposit with rent (RUB 100,000 per month for 1 month)
Lighting + repair + installation
Trade and additional equipment, hangers, mannequins
Architectural and design project project
Transport services
Purchase and service of KKM
Legal registration individuals, Permissible documents
Salary before visiting the store
Stationery, office equipment, telephone, computer, printer, 1-C program
Anti-theft system (behind the basket)
Product (for the middle of the season)

However, it seems that investing in a children's clothing store is not the same as investing in an adult clothing store. What is important is the amount of turnover that is required depending on the size of the store and the average volume of a product.

– How do you go about choosing a place for a children’s store?

The main buyers of children's clothes are tsemami. Therefore, it is better to open a store in these places, where women of the same age often go shopping. Because when a woman goes shopping, she develops respect for other stores.

Because there, women often play the role of mothers themselves and spend all their free time with them. It’s good to open up there specialty stores behind the singing profile. For example, I entrust with the great Palaces of Culture, many towns, great schools and kindergartens, in new areas, many young families with children.

Shopping centers can also be seen as places to explore. Who is better off opening a store and entrusting the great universal children's store to create a flow of customers so that they can be a strong seller. Or a number of other children's stores in various directions.

There is no point in being afraid of competition. Once you have decided on a clear concept, the store has its own image and its customer - such a store will not differ from others. And the variety and possibility of choice will attract more buyers.

With a zagalo, start looking for the whole potik. What is the purpose? What characteristics do the target wine mean? There are a lot of such characteristics, the stench is noticeable to the skin at a particular store. Ale y bedrooms, for example:

Prices for buyers. If you locate your store with mid-priced goods on a discounted, or cheap place (market), there is no harm. And the reason for food is not that people with low incomes come there. People with average incomes come there, or they come to buy things inexpensively, and your prices will look higher, but they really aren’t.

Indirect competition. For example, the circus is a great childish rozvazhalny complex. It would seem that the axis of their flow leads to families with children who have enough pennies for their adventures. Ale, first of all, the stinks are adjusted to the non-turbocharged solution, and the purchase of anything, especially clothes, is a chain world of the robot. In other words, the promotion of such misfortunes is guaranteed to cost a small sum of pennies. The fathers are aware that today's stench has been spent enough.

- What additional administrative benefits are available before placement?

If you talk about a children's clothing store, then no. Є clothing for newborns and children of the nursery age, but the stench does not wreak havoc on the shops. Soon, this is for open market points.

For all healthcare workers, required medical records. Of course, for a child's clothing, it is necessary to have a certificate, but rather to provide nutrition for the post-consumer population. If you open the store only with a blanket, then the optimal area for the cob can be 40-60 meters. If you want to add other categories – games, toys – you really need to be amazed at the assortment. It’s not safe to start a store over 150 meters away. It is impossible to create a balanced assortment of such area without disappointment. The essential characteristics of a retail space include the shape of the sales area, the size of the display windows, how clearly visible the direct entrance to the store is.

- Why can you save money and why can you save money?

This is a very comprehensive diet. Divisional business has concepts such as format, business model, format, and concept. The stench lingers and is broken until the store is opened. If there is a stink, it becomes reasonable that there is a reasonable and sufficient level of waste on all the elements that make up the moisture store as a system.

Here you can spare money on personnel, or invest in repairs, here, on rent, and choose a lesser place, here, on the other hand. All stores are different and, to put it more simply, they are different. There are no solitary “charming walks” here. So the stench should not rejoice.

- How long did it take you to recoup your investments?

Well, we closed the first store for a short time. Another one paid off for a repeater, a third for a river. Nina average term of absorption is 1.8 rocks.

– What can you say about the profitability of this business?

Normal profitability for a children's clothing store, but not only children's clothing can be taken into account:

15% on store turnover

50% of total expenses, including working capital

100% working capital.

- What is the seasonality of your business? How do you view the problem of low seasons?

Yes, i is significant. This is one of the biggest shortcomings of our market. At RIKKI-TIKKI we tried a variety of options to smooth out the decline in sales during the spring-summer season. Initially, we tried to find out the main problem through sales of a non-core assortment - heavy summer games and entertainment. It’s clear that the summer decline is not only present in clothing, but also in other categories of children’s goods. Only products for newborns lack such special features.

Nowadays, the company RIKKI-TIKKI competently produces a wide range of tabletops, so that we simply generate revenue in the next few months. Even seasonality has two ends: one is the hour of decline, and the other is the hour of peak sales. Golovne - you can’t miss it.

- How is the purchase of goods, the process of forming an assortment and markings carried out?

The light standard for the trade markup of clothing stores is a markup of 110-130%. This is for the purpose of purchasing for the placement of seasonal advance purchases in the postal warehouse. Once the transaction is successful, the customer can give a small extension to the payment. For example, RIKKI-TIKKI has developed a special business policy for its franchisees, which includes payment extensions, adherence to the previous payment schedule, and payment of commissions. Of course, all these preferences are subject to the existing standards, rules, payment and other disciplines.

- What kind of specialists does the company’s staff consist of? What kind of payment scheme do you use?

The store's key manager is the administrator. Without this clear work, the store is unusable. The position of an administrator demonstrates advanced competencies, especially in the field of personnel management (salespeople), and the development of serious leadership skills. The reason for the failures of rich entrepreneurs and those who are likely to be taken from the obligations of the administrator, as they lack the necessary nuts and bolts.

For successful work The store needs a clear system for the division of equipment and the reliability of security personnel, monitoring their work. This system is designed with regulations, instructions, reporting forms, and descriptions of business processes.

Sellers most often work in shifts, two working days, two weekends, some stores are open for 12 days for delivery, excluding weekends and holy days. Initially, material motivation for store personnel may be based on the results of special sales, and also include components and outside sales to the store. Don’t forget about the system of punishment and want to add all the rules and regulations.

Prote, let us think that it is only through the system of material desires that a good working workforce can be eliminated. Not the least, but often the greatest contribution to the store’s revenue is the emotional mood of people. Intangible motivation - corporate culture, trust of sellers to the customer, loyalty to the company, accepting it as a part of their life - blamefully important officials for business success.

– How did you select the key spivs?

Start by trial and error. Nina already has a system for selection, hiring and training. As I already wrote, the key specialists for retail business are store administrators. The problem is that a good salesperson rarely turns out to be a good administrator. Tse started to burn different people, and the seller will always want to take on the functions and responsibilities of a manager.

That's why most often our administrators are recruited by phone calls. Then they do their internship under the supervision of their specialists, while at the same time undergoing serious training in the company. Sometimes it happens that a good manager grows out of a salesperson. This is the best option for the company.

RIKKI-TIKKI has developed a corporate competency model for all positions of the company, on the basis of which it is planned to develop and train personnel, and it is also the basis for establishing criteria for hiring and selection of specialists iv.

Obviously, we tried robots in an hour different ways advertising Which advertising media have achieved their effectiveness, and which ones have you been inspired by?

I used to live by the term - prosuvannya. Advertising is part of a complex of approaches aimed at attracting and attracting buyers. Our company is a federal entity. We have two levels of promotion - the brand and the industry itself and the power of the stores.

Our stores are small in area - 70-130 sq.m. That's why ATL is surrounded by advertising. Ale choose advertising media to lie down during the store's expansion. It’s not surprising that the effectiveness of advertising media is high, depending on the place.

To be honest, as a director of marketing and development, I still don’t understand why this is happening. In some places, advertising on transport works wonders, here in local or cable TV, in some places there are very effective local magazines, or even popular federal ones, or those published for this region.

And there are dozens of low-budget promotion methods. Only the stench lingers but is understood, protested and properly resolved. Advertising often comes to light not through the choice of wearer, but through the filth of wickedness.

- What can you say about competition in your business?

Dosit high, as well as through at once. It's still a place. You just need to differentiate.

- Has the economic crisis affected your business?

Yes, obviously. For example, in 2008, RIKKI-TIKKI, like many others, experienced sharp drops in sales, especially in the regions. Although not so many stores were closed, due to the large number of unsold goods, we lost our financial strength.

Everything was concluded that this was not just a temporary drop in sales. Over the past year, it has become clear that the behavior of our customers, their values ​​and priorities has changed dramatically. Needed to know how to work hard effective business The new reality has a new reality for “new” buyers. It took a lot of time and zusil, but now you can already say what the result is. Stores that are open at the same time are successful.

- What is the pitfall of this business?

The distribution business, especially the business in the clothing sector, carries high risks. And a child’s clothes are not a culprit. If the weather changes, change the population's paying capacity - all this can greatly affect the profitability of the store.

Also a great rizok, however, hidden for any shops, it is a change to the path of the font flow. For example, a miraculous place was discovered, the store had been properly processed and everything was fine, and then, right in front of the entrance, work began to shift some of the pipes. And the flow of water from the other side.

- Let’s get to the bottom of this, so that you please who is planning to start this business?

Hundreds of benefits can be earned that lead to the failure of a manufacturing business. But there are reasons why it’s not so much and a lot to pay through such amends. Still, on the basis of this considerable evidence not only of the powerful, but also of the franchise partners of the RIKKI-TIKKI company, I realized that the ruler of small and medium-sized businesses is, in the fullest sense, the profession that will require singing equal knowledge and competence.

That’s why I’m glad – before opening the store, and not even the store, before starting any business, don’t just pick up secret information, And find a way to penetrate into its essence, understand how it really is. Understand what knowledge and value is needed as a leader in business, what kind of people you will need and need. You can earn money by going through various basic programs, of which there are enough at a time. Do not save 15-20 thousand. rubles, and then spend hundreds, or even millions.

1902 people work in this business today.

Over 30 days, this business generated 228,631 transactions.

Calculator for the profitability of your business

Selling clothes for children can become a profitable business, regardless of the high level of competition in this area. Even if little ones quickly grow up from speeches, their fathers have to regularly update their wardrobe. Work on the idea begins with the collection and analysis of information compiled by the business plan of the children's clothing store. Important moments The organization of this income involves market analysis, identification of the target audience and the creation of an original concept. As soon as it falls on children's clothes in the spring-summer period, it is better to open the store closer to the fall.

Business specifics

Before you open a children's clothing store from scratch, you need to understand the delicate business in order to get rid of the goods. Since adults, with the help of savings, can buy their own money, then the best choice for children is chosen. Therefore, the high intensity of the children's clothing is the main criterion for developing the basic concept and a valuable recommendation on how to properly open a children's clothing store. Ideally, you should purchase the traces directly from the grower, and provide the certificates for the buyers' inspection. For rich people today, it is important to shop for safe products that are suitable for children. Prote, prices for children's speech may be suitable for the target audience. Elite children's goods are not sold to the average residential microdistrict, and the business class is likely to drink in the closed residential complex.

When choosing a place to locate a point selling clothing for children, it is important to understand that the proximity to a zoo, circus, children's attractions and other similar facilities is insignificant. After being charged with positive emotions, the little ones and their dads are no longer in the mood for shopping; we stand in the store without any attendants. Analysis of competition and search for a distant place for trading speeches for hirers is the axis for which to sell a children's clothing store.

Regardless of the obviously high demand for goods for babies, the food supply still goes up: “What is the best way to open a children’s clothing store?” If you do everything correctly, listen to the evidence of those who have implemented this idea, look at a number of applications of business plans for children's clothing stores and come up with all the “tricks”, then the chances of success are great. On the other hand, the markup on goods should become 120-130%, which is really bad.

Mortgage format

In the case of high-quality food with the format of the point of sale, it is easier to sell speeches for newlyweds. The stench is less than stylish and fashionable. The main benefit to them is high quality and functionality. With clothes for children of kindergarten age, it is more or less clear. The boys are still trying hard to get what their dads pick for them. The main benefit is wear resistance and, most importantly, strong protection from congestion. And the girl gives precedence to brighten up the speeches with frills. Schoolchildren's clothes are suddenly more complex and simpler. The uniform smells like walking to school, and at the end of the day I need a hand-me-down, dirty garment. More foldable with padding. Their relishes and triumphs cannot be overcome. Therefore, at the start of a business, it is better to open a small (with an area of ​​20-50 sq. m.) educational store, appealing to the entire category of children.

Important points in the business plan for a children's clothing store from scratch include the work schedule and selection of personnel. Recommended hour of work 10 years for production without days off and breaks. Doctors who are very impatient with small customers will not be able to wait for the older ones who accompany them until the daily break ends, and you will waste the customers. What are sellers worried about - if you want to open a children's clothing store, rather, choose not only evidence-based sellers, but also loyal to children, patient and patient companions. Small buyers are very sensitive to innocence and can easily persuade their fathers to lose their place with an unacceptable seller without completing the purchase.

Advantages and disadvantages of business

Obvious advantages, taking into account how to open a small store of children's clothes, lie in the increased mass consumption in speech for children that grow steadily, good turnover of goods and ease of business registration. In addition, you might think, in the current trading point, it will help to implement speeches b/w. This option will be relevant in primary residential areas, where the income level of households is below average.

Like any other type of activity, trading in children's speech is limited. It is clear to them:

• The number of competitors is great due to the ease of entry into business;
• Imminently superbness from online stores selling goods for children;
• Dosit high quality orenda away from the rearranged premises;
• Seasonality of sales (it is important to compensate for the summer decline by introducing accessories for summer activities into the assortment).

How can you open an online store for children's clothes from scratch? - More food. On the one hand, our citizens have already embraced online shopping. There are a lot of people who doubt whether they are goods or those that look good on their children. More than everything, it will take a great number of turns to turn away the insipid voices from the fathers, whose children’s speeches were not suitable for any reason. Therefore, starting an online store for children's clothing from scratch is risky. This is something you can think about after successfully entering the market in a primary format.

Registration of activities

An important benefit of speech trading for children is the simple procedure for registering activity. Register as an individual entrepreneur and select a donation system without payment folding forms tax information (single tax on income supplies) - what is needed to open a children's clothing store. The transfer of documents for starting a business includes the following items:

• Certificate of registration of IP;
• Submittal document about registration;
• Certificate of registration of the store in the unified trade register (term of action – 3 years);
• Illustrations from the Fire Service and Russia at a glance.

Criteria for choosing a store

The profitability and success of a retail outlet absolutely depends on the place, depending on the costs. This moment should be carefully thought through, first of all open a children's clothing store.

There are a number of principles of growth:

• Near the new residential complexes (there, as usual, live a large number of young families with children);
• Near the schools there are kindergartens, places where various sections and groups are occupied;
• Nearby are parks and family entertainment areas.

In addition to the main approaches, when choosing a place of choice, it is also followed by the principle “along with the places that women often go to” - cosmetics stores, cosmetics and accessories stores, perfume shops.

It would be great if there were no competitors nearby. If it is not possible, you need to visit your store for additional “tricks”. This can be both a thrill for children and the presence of an original product that competitors cannot distribute to buyers. To understand how to open a children's clothing store so that it brings in good profits, it is necessary to analyze where the flows of potential buyers pass.

Possession and interior design

Once the process has been completed, you can start a business by opening a children's clothing store. The specificity conveys the presence of bright farb and elements of the kazka in the interior. To clearly design your space, it’s best to hire a designer. In addition, it is necessary to equip the room with a cot for babies with colorful characters from famous cartoons and fairy tales, as well as a TV that continuously broadcasts cartoons. It’s good to pay attention to the beautiful mannequins that stand on the background of the rich decorations from fairy tales and cartoons.

An important aspect of design is lighting. Brightly colored lamps clearly highlight the advantages of the product.

When preparing a business plan for a children's clothing store, it is obligatory to include expenses for decoration and interior design.

There are a bunch of dressing rooms near the store, enough space for a child and a father to fit in there. Place mirrors and hangers in them so that children can handle them manually.

All children's speeches will be placed near the trading floor in such a manner that small shoppers can reach them. On the walls you can place panels with hangers, and in the open space there is an “island of control”, where you can easily change your shoes in search of the necessary speech.

Financial investments

By creating a business plan for a children's clothing store with different parts, you will remove the estimated amount of financial investment required to start a business. It is clear that in the process of implementing ideas, additional costs may arise, especially since the economic situation in the region is no longer unstable. In order to tell how much it costs to open a children's clothing store, it is necessary to recover all possible expenses:

• Registration of individual entrepreneurs, obtaining certificates and permissions (RUB 10,000-15,000);
• Rent (RUB 50,000-80,000);
• Spend on repairs, interior design and trade equipment (RUB 250,000);
• Office equipment and textile materials (RUB 40,000);
• Purchase of goods (RUB 500,000);
• Advertising (RUB 30,000);
• Salary (RUB 60,000);
• Utility payments (RUB 30,000).

In this manner, close to 1,000,000 rubles. - How many times do you need to open a children's clothing store?

Video on the topic

Profit to the store

If you save everything for the sake of running a business selling children's speeches, you can get around 200,000 rubles. for a month. Such a profit is possible for a fraction of a massive investment in a product, a well-developed outlet, an original concept, a high-quality speech that is being implemented, a good advertising campaign. This is the answer to the question: “Why open a children’s clothing store?” the obvious one is varto. Tse pributkovy business with the opportunity to earn a high markup on goods, expand, and at the same time open online stores.

Terms of purchase for a store

A lot of optimistic forecasts for the business plans of children's clothing stores suggest that a small retail outlet can pay for itself in 6 months. Prote, practice shows that, regardless of the mass population drinking in childish language, the store needs an hour to obtain the necessary number of customers and achieve a steady profit. The average payback period is 12 months.

Trading in childish speech requires complicity in the business process to clearly understand the needs of clients. Without the advance collection and analysis of information, it is impossible to successfully start from this pressing issue. By adhering to the recommendations of recruiting businessmen and implementing a powerful non-standard approach to decorating the interior and shaping the assortment of the store, it is possible to create a competitive outlet that will generate significant income. Start from a small store aimed at children, in which everything is thought out down to detail, obviously in a variety of styles, colors and sizes. This way the retail outlet will quickly find regular customers and continue to provide a stable income. Of course, running a business at such a level will require a lot of effort, but you can simply open a children’s clothing store with a franchise. The price will be much more expensive, but the food will be scarce and you will be deprived of maintaining your business. There is a real business in selling childish speech, one might think. It won’t be so difficult, even if you are already well aware of the specifics of selling goods for children.

It often happens that parents are ready to save money on themselves in order to buy their children food, toys and clothes of high quality. The sale of viruses for babies is one of the most promising areas of trade, so young entrepreneurs will benefit from a business plan for a baby store.

The trade markup on children's goods is much higher, and lower on goods for adults. This allows children's stores to make a great profit during the economic crisis.

Today, a variety of products for children are sold in various stores. For example, children's food and hygiene items can be bought at pharmacies, and toys can be bought at stores that sell children's toys. Respect Varto, which is not easy for the fathers. Most often, growing confusion buys necessary speech from commercial premises nearby, where the choice of stores that sell goods of the necessary group is small. Apparently, in order to buy a complete list of necessities, you can spend the whole day. That’s why it’s important to open a universal children’s store that sells all types of items for babies. Wine businessmen know this, they have already put together a business plan for a children's store.

Trading premises, where all necessary goods for children are sold, are important to open in residential areas of great cities of Russia. The reviewed business plan can be considered as a supporter of the organization of a universal children's store, which will sell hygiene items, food products, strollers and child seats for cars, etc.

Turn around to the spot

How to convey the business plan of a successful baby store

In order to organize the profit-making work of a trading location, it is necessary:

• Vikonati analysis of the market in which the insurance company operates a store;
• stand out as a product that can be rejected by potential customers of a children's store;
• streamline business marketing methods;
• assess the demand for resources that are necessary for the work;
• save the budget needed to ensure the smooth functioning of the store in the first month of this year.

The business plan includes points that are necessary for the successful opening of a retail space for children.

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Conducted analysis of the market for commercial items for children

Market analysis for the sale of goods for children includes the following components:

• identification of the target audience for this business;
• market segmentation;
• assessment of the competitive environment.

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Who is the target audience for a business selling children's products?

Children's goods that are needed daily (food products, diapers, etc.) are called upon to be bought by mothers. The largest items (children's car seats, strollers) most often appear on both parents. Apparently, the target audience of the retail space whose business plan is described is young families with children.

It is important to remember that potential buyers could be friends and relatives, who may want to please the child with a small present (like going to a guest) or a permanent gift (on the occasion of National Day).

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Segmentation of the market for the sale of goods for children

A department store that sells children's products may face a large number of competitors, but it can be successful if it can precisely focus on target market segments. Businesses can manually implement segmentation based on income levels, in a way that promotes the same ratio of sales to the products being promoted.

The level of income of buyers can be divided into three segments:

• clients with low profits;
• average status;
• buyers from high level income.

Clients with low incomes can become a significant part of the target audience for a baby store. Representatives of this segment can be obtained through additional special offers and discounts, discount programs, and the possibility of purchasing certain items (for example, diapers) individually.

Buyers of average income are the main clients of the store for the sale of children's goods. High level of service, a wide range of goods, the ability to get everything you need in one place - all these are the main methods of recruiting this category of people.

In terms of attracting buyers with high incomes, it is easy to say that for them, the quality of service, the variety of products and a wide range of products play an important role.

Speaking about segmentation based on the way of living, it’s easy to guess that all the people who live in residential areas can be combined into the following segments:

1. Mami, who are visiting the deserter. The stink itself is the main purchaser. And here the business is responsible for making arrangements so that such clients come to the store to buy all goods for everyday drinking. At this point you can enjoy high speed and efficiency of service, a wide range of products that you can expect.
2. Grandmothers who help mothers look after their children. Such clients will be treated with great skill, so they will have the ability to get everything they need affordable prices. In addition, people in this segment cannot benefit from natural products.
3. Fathers who work at the center of the city, but often stock up on necessary goods for children of working age. So, since representatives of this segment may be able to buy everything they need from the central regions, it’s best to buy products for children from their area.

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Advantages of a department store for children's goods and the need for business registration

This business plan for a baby store to sell all possible types of products for babies gives the opportunity to get everything they need in one place. All products that are offered for sale in the store can be divided into 2 groups:

• a group that consists of everyday items (diapers, food products, platters, etc.);
• a group that includes products such as clothes, children's toys, strollers, car seats and others.

A trading location, a business plan of which is considered, can ensure a high level of customer service and therefore have a great advantage over stores selling toys or children's clothing.

List of advantages of a universal children's store:

• the ability to add all the items that the child will need;
• There is the opportunity to buy such great goods as strollers or car seats, without depriving your area;
• special prices, discount programs and promotions;
• Guaranteeing the quality of children's food products, adhering to all necessary standards to preserve goods that are easily consumed.

The businessman is required to register as an IP or TOV. In addition, it is necessary to revoke the license for trading food products and allowing for separate trade.

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A small amount of items that a children's supply store needs to stay warm and healthy

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Renting a space for a children's store

For baby food, the supermarket needs a space with an area of ​​80-90 square meters. m. They are close to 40-50 sq. The area will be dedicated to the sales area, and the area will be used as storage rooms. The cost of renting commercial space in the great cities of Russia (the business plan does not include Moscow and St. Petersburg) varies significantly, but the average price in residential areas is 600 rubles per sq. m. m. Apparently, renting the necessary space will cost the owner of the business approximately 48,000 UAH. shomysyachno or 576000 UAH. shoroku.

Trade in childish speech- On the right is Pributkova, with a steady turnover. Children grow quickly and regularly require new additions to their wardrobe. Most fathers are trying to get their children into new clothes, so it is ideal to sell this type of goods to the buyer. The main feature of the children's manufactured goods industry in the price level.

The correct choice of orientation for the artist allows you to gain a foothold in the singing niche in the market, mother steady flow buyers and successfully fight against competitors. Well, first of all, what do you need to earn if you decide to sell children’s clothing, which means that you will provide the target audience with the goods. Є 3 options:

1. Cheap clothes.
2. Odyag for the middle class
3. Luxury goods.

Each of these categories has its own customers and can generate profits, resulting in income and interests among the population. If you want to save money by choosing cheap clothes, other financial security and the will to buy a little expensive speech, without worrying about those who, through Europe, will grow out of them. Fakhіvtsi teach the cobs to rise to the middle class. This category of products has the least risk of “burning out.” Average people are able to consistently buy new speeches for their children hot yakost at the average price. In addition, statistics show that it is more common for others to make such purchases.

Next, get acquainted with children's fashion, select the most popular products, read the size table. What is important is not only growth, but also repetition, as children vary. The store needs to ensure diversity not only in models, but also in sizes. It is advisable to allow children with different physical abilities in order to attract a greater number of interested buyers. Information about current products can be found in magazines, Internet sites, and retail outlets selling similar products.

The assortment may be varied, including clothes and whites.

Throughout the year you can add accessories, children's gadgets, and toys. Having arrived at the store to buy cloth or a shirt for the child, dads, amazed at the other goods, inevitably think about tights, panties and scarves, which they need to buy. Seasonality also needs to be accounted for and part of the proceeds can be deprived of the money for adding new batches of goods, depending on the seasonal supply.

Investment commitment

Pokrokov's instructions

Your store is responsible for providing adequate parking for cars. Rooting near children's places will give additional advantage in the fight for independence, against the innocent but important places (circus, children's theater, important center). This is a place where you can go to have fun, and for a fee. Already spent money there, the fathers at the Duma bought another clothes. They respect that they spent so much on their child today.

When you need to stand still, rent a store, you should create flower beds, install benches, place a large figurine of a cartoon character near the entrance, in order to create a comfortable mind and an aesthetic appeal. Don’t forget about the ramp or the concrete-filled entrance at the entrance, and even a lot of dads come with carriages.

How do you plan to rent a boutique near a shopping center?, try to find a shopping center that you already know about shopping, in another case It is clear that this object of trade will not be promoted and the buyer will not come. Perfect, let's go shopping center, where it is important to sell clothes for adults and children. There people go there themselves to buy clothes. For a children's clothing store, the right place is chosen greater significance Some of these products, even though they are not required, do not fall into the category of goods of primary necessity.

It is very important to properly design the façade of your store. The viscous and color scheme of the decoration will be bright and reflect the theme of childhood. The stench is formed in adults, associations associated with children, the stench of frustration, confidence, turbo, love - it’s felt like the stench is felt by their little ones. In this case, the interior decoration should be in calm tones, so as not to detract from the buyers' respect for the goods.

Documents

When you open a children's clothing store, you can act as TOV chi IP. We are talking about a store that sells separately, so we interact with physical persons. Once you have registered an individual enterprise, you can then switch to the simplified tax payment option. This will help to change the tax collection and speed up the required documents. Having registered an individual entrepreneur, you need to think about the type of tax regime that your business will operate in. For general trade in children's clothing, 3 types are suitable:

• UTII - a single feed is perfectly suitable for a small area of ​​up to 30 square meters. meters, where no more than two sellers operate. The cash register is not required, you can use a register of sales receipts.
• PSP - purchase of a patent will be available for a store up to 50 sq. m. meters A cash register is not needed at all, just a private cash register is enough, until 2018, you may need to have an online cash register.
• STS (6% of profit) – is used for trading areas of the Great Area with a large staff of trade unionists.

Acquiring is an additional plus in the eyes of buyers, to be received before payment bank cards. However, in this case, you need a cash register that differentiates the range of products from the price, reduction and quality of each product. Certification of oblast products. However, since you are not a manufacturer of goods, certificates must be obtained from customers. Sellers of medical records also need to be transparent.

Checklist

It is important to open the door

The markup for the children's assortment is rich in food, and the markup for adults: 100-200%. The need for clothes for children is determined by the fact that little ones grow up quickly, and the wardrobe has to be updated. This results in a profitability of 15% of the store’s turnover. Such a profit corresponds to the average level of profitability, so the business based on the sale of children's clothing can be called profitable and stable.

Children's goods are sold well every time and through. There is no saving on the landings. Besides, there are no alternatives to buying clothes for children. Even children cannot wear clothes for adults, because they grow so fast.

In this case, the song standards are well constructed, sewn and sharp in speech. If you move a store from one point to the market, then the first one has an irresistible advantage. First and foremost among them is comfort. At a stationary point, washed out, hand wash the clothes (including mirrors, sufficient lightening and scorching).

In addition, by properly organizing the space, you can deal with the most important turnover of customers at the store, which will undoubtedly affect the number of purchases.

It is not easy to implement such an idea practically.

All lines of the business process are important, starting from the primary personnel and placement to the formation of a “running” assortment.

It is impossible to do without a document that will spell out the main statistics of expenditures, the nuances of organization and related policies. For those businessmen who are attracted by the prospect of becoming the owner of such a profit certificate, we will create a business plan for the store of a children's clothing with razkranks like a butt.

Means the idea

First you start putting together a business plan for a children's clothing store, you need to come up with an idea. Those who trade in childish clothing do not do so directly. It is important to consider who you are selling to.

Knowing the target audience and their needs, it will be easier to figure out what “trick” you see in similar stores. If you can come up with something that gives a special flavor to the business, then buyers will give you an advantage, since the prices of competitors will be lower. Positioning is the axis of success for a store.

Assortment of clothes for children

Once an idea is found, it becomes clear which format is most useful and suitable for its implementation. It is important to think over the design of the sales area, the type of service, and the principles of location so that the smells fit into the size of the space. Stars “dancing” and advertising company.

In the segment of direct clothing trading, children's clothing benefits from a wide variety of parameters. Children grow quickly and need to be bathed often, which is good for business. : expenses, legal registration, repayment and organization of business.

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